This Saturday, November 23, 2024, the brand famous for the Shopping Bag, also known as the "Bushwick Birkin," will launch its inaugural flagship store in Manhattan's Soho area, located at the corner of Canal and Broadway, a nostalgic spot once home to OMG Jeans.
Telfar/Pierce Robinson
Those familiar with the block know it for its abundance of luxury imitation sellers, many offering counterfeit versions of Telfar's bags. With this move, Telfar aims to demonstrate that "there is still a difference between fake and real."
The 10,000-square-foot retail space will physically represent founder Telfar Clemens and creative director Babak Radboy’s innovative, internet-focused brand-building strategy. At the center of the store, there will be a TV studio where customers can create their content, which can be showcased on various digital screens throughout the store in real time. This concept reflects TELFARTV, the brand’s television channel where viewers can buy products and interact with exclusive brand content.
Telfar’s first-ever flagship store will officially open on
Telfar New York
408 Broadway
New York, NY 10013